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XIAOMI-W Launches ~50 New Products on Tmall in 1Q25, Says VP
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Wang Xiaoyan, Vice President of XIAOMI-W (01810.HK) and President of the group's China Region, revealed at the "Tmall 2025 TopTalk Super Brand Private Meeting" that the company launched nearly 50 new products on Tmall and maintained a high-frequency and close cooperation with Tmall Super Brand and Hey Box in marketing in 1Q25, Chinese media reported.

During the period, the Xiaomi 15 Ultra achieved over 100 million units in sales on its Tmall debut, ranking first among new products, with a 50% increase in sales in the first month of the launch on Tmall compared to the previous generation.

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