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<Research>BOCI Expects BILIBILI-W (09626.HK) 1Q Rev. to Rise 23%, Drops TP to $180
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Positive
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BOCI released a research report expecting BILIBILI-W (09626.HK) (BILI.US)'s 1Q25 revenue to grow 23% YoY, in line with the market consensus, with an adjusted operating profit of RMB211 million.

BOCI believed that BILIBILI-W is committed to enhancing monetization capabilities, especially its online advertising business, and enriching novel monetization channels through value-added services based on the active community it has built up in its content ecosystem.

The broker also believed that mobile games will be a key factor in improving profitability for 2025, and kept rating at Buy. BOCI dropped its target prices for BILIBILI-W's H-shares/ US stock from $198/ US$25 to $180/ US$23.
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