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<Research>G Sachs Expects 10-11% GMV Growth in 2025 618 Festival, Prefers JD/ KUAISHOU
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Goldman Sachs released a research report saying that China's e-commerce sector performed steadily during the 2025 618 shopping festival, and expecting GMV (before returns)to grow by approx. 10-11%, with a 15% growth in parcel volume from 12 May to 15 June.

Goldman Sachs suggested adopting a more defensive sub-sector allocation strategy due to weaker profit prospects for e-commerce platforms in 2Q25, prioritizing games, mobility and internet verticals. In the e-commerce sector, the broker preferred JD-SW (09618.HK) and KUAISHOU-W (01024.HK), both rated at Buy.

Related NewsG Sachs Lists GMV Growth Forecast CN E-commerce Platforms during 618 Shopping Festival (Table)

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