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<Research>UBS Raises BIDU-SW's TP to HKD151, Rating Buy
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BIDU-SW (09888.HK) (BIDU.US) has shown encouraging performance in its non-advertising business portfolio and management communication recently, according to a report from UBS.

The broker raised its target prices from USD103 to USD155 for BIDU-SW's ADRs and from HKD102 to HKD151 for its H-shares, with a Buy rating remaining in place.

Related NewsMacquarie Upgrades BIDU-SW (09888.HK) to Outperform, Elevates TP to $171
The report also highlighted that BIDU-SW's core advertising business may remain sluggish amid its AI search transformation, with pressure expected to persist in 3Q25 and 4Q25, significantly impacting profitability. The core non-GAAP operating profit margins for 3Q25 and 4Q25 are projected to reach 8.5% and 11.2%.
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